Innovative ultrasound solution is a MedTech startup, that radically changes the ultrasound market by improving and innovating how ultrasound is used. They focus on creating new and innovative solutions for the ultrasound market to make it easier and more accessible for operators. Besides, they develop new ultrasound applications using state-of-the-art technology. Lastly, ultrasound solutions are wearable & hands-free.
Usono company’s logo is the visual figurehead of its brand, so it’s important to get it right. The detail of the logo was inspired by ultrasounds. Plus, the design was more dynamic to suits the athletic form.
In contrast, color contributes the strongest emotional trigger in the logo design repertoire because it is linked strongly to emotions in the human psyche. That’s why we decided to choose the blue and turquoise based on the medical field and physiotherapy centers. And gradient them to accent the 3d dynamic effect used in the company’s logo.
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