Usono is a MedTech startup, that radically changes the ultrasound market by improving and innovating how ultrasound is being used. They focus on creating new and innovative solutions for the ultrasound market to make it easier and more accessible for operators.
Usono company’s logo is the visual figurehead of its brand, so it’s important to get it right. The detail of the logo was inspired by ultrasounds.
Color is the strongest emotional trigger in the logo design. Blue gives people a soothing and familiar feeling. That’s why we decided to choose the blue and turquoise.